Roberto Camatta has been appointed as IVECO Business Director for Russia and Belarus. He takes over from Massimiliano Perri, who has assumed a new role within IVECO’s global organization.
Mr. Camatta joined CNH Industrial in 2004. He brings a vast experience to his new role, gained from the various positions he has held in the Construction and Commercial Vehicles segments supporting the Middle East, Africa, CIS countries and Central Asia. In the last 4 years, he was in charge of IVECO Turkey as Business Director.
In his role as Business Director of IVECO Russia, Roberto Camatta will continue to support all strategic projects aiming to reinforce IVECO’s product portfolio and business model in the market. He will dedicate a particular focus on increasing customer satisfaction and expanding the brand’s customer base by improving the efficiency of its business operations, achieving better territory coverage and developing brand value.
“I believe IVECO has a huge potential for growth in Russia. My challenge in this new role is to strengthen IVECO’s brand perception in the country by getting closer to customers and maintaining a strong focus on meeting their requirements with our high-quality products and aftermarket solutions,” said Roberto Camatta.