Karsan, which pioneers the transformation of public transportation in Europe, is accelerating its steps towards becoming a global brand with its models that prioritize high technology. Karsan, which repeats the leadership in the electric minibus and midibus markets in Europe with its e-JEST and e-ATAK models, made an agreement for a distributorship this time to enter the Japanese market following the North America.
The market has doubled in one year
In this context, Karsan, which has been carrying out its marketing activities in the Japanese market since October 2022, signed a distributorship agreement with Altech Co. Ltd., one of the largest companies of the country. Following this agreement, Karsan will also accelerate its work on right-hand drive e-JEST. In the market research conducted in Japan, it has been revealed that e-JEST is mostly demanded by the tourism regions and the cities where elderly population lives in, due to its unique compact dimensions and high technology. Stating that work is now underway for the production of right-hand drive e-JEST suitable for the Japanese market, Karsan CEO Okan Baş shared their plan regarding the launch they would like to carry out for this version in Japan at the end of 2023. Okan Baş, who emphasized that Karsan e-JEST is a product that is competitive enough to carry its success in Europe to the Japanese market, said, “We believe that Karsan e-JEST model, which has been the leader of the electric minibus market in Europe for three years, will reach a great achievement in the Japanese market as well in a short time. Entering the Japanese market, we are also breaking a new ground in the history of Turkish automotive. Following the North American market we entered through Canada, we are also leaving our foot print in Japan on the other side of the world with the help of Altech company. With this agreement, Karsan will be represented in a wide geographical area from Canada to Japan after Europe. As Karsan, we will take part in these regions with both sales and after-sales services.”
Altech Co. conducts its operations in 4 different countries
Altech Co., one of the leading companies in Japan Ltd. was founded in 1976. As a listed company on the exchange, which imports and sells industrial machines, it is highly active in the Asian continent. Altech Co. Ltd. has also subsidiaries and operations in China, Vietnam, Thailand and Indonesia as well as Japan.